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All Jobs Senior Marketing Strategist (Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia)

Senior Marketing Strategist

Location: Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Type: Full-time

 

RESPONSIBILITIES

  • To assist the Marketing lead in management and overseeing Malaysia’s marketing processes and growth.
  • Well versed in measuring campaign performance in terms of revenue, customer growth by channel segmentation and product sales by market.
  • Work closely with the performance marketing team and retention team to drive new customer acquisition and customer retention.
  • To ensure marketing plans and activities are implemented effectively.
  • To assist in determining the roadmap for campaigns and plans for brand management.
  • To oversee digital marketing plans and digital funnel optimization.
  • Assist in strategic planning efforts for brand’s monthly / quarterly / yearly promotions, etc
  • Plan and direct development and communication of informational programs to maintain favourable stakeholder perceptions of our company's accomplishments and agenda.
  • To champion, plan and develop marketing campaigns and pricing strategies, generate new business channels and analyze trends.
  • To ensure all marketing communication, including collateral produced to consumers is in line with the guidelines communicated and allocated within the given timeline.
  • Edit materials according to approved specific requirements.

 

REQUIREMENTS

  • 5-7 years of marketing experience

  • People Management: 3-5 years (Preferred)

  • Must possess at least Diploma, Bachelor's Degree in any field or equivalent.

  • Digital marketing knowledge would be added advantage

  • Dynamic, resilient, resourceful, independent with a strong entrepreneurial mindset

  • Stakeholder management skills

  • Computer literacy is essential, especially when dealing with SaaS such as Mailchimp, Google Suite, Hubspot

  • Strong fluency in English (written and oral)

  • Hardworking, self-motivated, well-organised, disciplined

  • Good interpersonal and organisation skills

  • Ability to work in a fast-paced startup environment with a sense of urgency

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