It’s October and the various shades of pink, the official colour of Breast Cancer Awareness Month, or BCAM is everywhere. You will see it on social media, shopping malls, or even at your workplace. Breast cancer awareness is ubiquitous, and for good reason. In Malaysia, it is the most common form of cancer affecting one out of 19 women in this country. Of the new cases of female breast cancer reported in Malaysia, did you know that more than 60% were women between the ages of 40 and 60The long-standing awareness campaign definitely means different things to different people. For some, it’s about celebrating strength and survival. For others, advocacy and a push to educate people about the realities of breast cancer. 

This month is dedicated to those in the trenches with the condition who are either fighting it, living with it, or helping those who are navigating and tirelessly working towards its eradication. Despite observing a month of breast cancer awareness every October, there’s still so much that the general public may be ignorant of. Are you curious as to what, or rather how you could support and participate in the Breast Cancer Awareness Month? Read on: 


1) Run with your family at the Running Diva Malaysia’s Pinktober Run


This marathon is one of the quirkiest and most glamorous one in the nation, be it in the competitive or non-competitive categories. This series is all about having fun and to highlight living a happy and healthy lifestyle without the discrimination towards gender and age. This event has a  5km fun run for all ages, where even kiddos can participate to show their support to help create awareness on the importance of early detection and prevention of breast cancer in Malaysia.

When: 20 October, 2019 at 7am

Where: IOI City Mall, Putrajaya, Website


2) Sip on a cup of tea at W Kuala Lumpur’s Pink Afternoon Party 




W Kuala Lumpur and Breast Cancer Welfare Association Malaysia teamed up this October to raise funds and spread awareness of breast cancer through a beautifully curated hi-tea at the Pink Afternoon Party. Woobar is offering a medley of sweet and savoury delights. RM20 from every purchase of the high tea set will be donated to BCWA.

RM208+ for two pax. For reservations, call 012 347 9088 or email [email protected]

When: Now until 31 October, 2019 from 3pm-5pm

Where: Woobar, Level 18, W Kuala Lumpur, Kuala Lumpur, Website 


3) Harper’s BAZAAR Pink Project 2019


This year, Harper’s BAZAAR has come up with a special month-long breast cancer awareness campaign that is more up close and personal. Come and learn all about breast cancer, how to do your monthly Breast Self Examinations with the Breast Cancer Foundation team and get your breasts checked by medical professionals in Pavilion, Kuala Lumpur!

When: 1-31 October, 2019

Where: Pavilion Kuala Lumpur, Website


4) Sweat it out at Zalora WMNS DVSN Shake Out Run


Get your running game ON in STYLE! Whether you’re a local, new in town, or just passing through, join the crowd for the first ever WMNS DVSN Shake Out Run held by fashion giant, Zalora and sweat it out in support of breast cancer awareness. Proceeds from ticket sales will be donated to Breast Cancer Foundation in aid of those affected by breast cancer. So, be sure to do your part for charity and sweat it out for a good cause!

When: 13 October, 2019 from 6:30am –  10am

Where: The Central Park, Desa ParkCity, Website 



5) Stay beautiful with Muka&Co x LANNA Cosmetics: Pink Project Series


In conjunction with Breast Cancer Awareness Month, Muka&Co x LANNA Cosmetics welcomes you to a Pink Project Series: “Make Time for You”. It’s all about celebrating you and all the special women in your life! Do tag along your mother, daughter, grandmother or even BFFs to come out and join the crowd for this beauty and wellness Pink Project Series. Your presence and generosity will make a difference in someone else’s life. Together, let’s provide support today and hope for the future. 

When: 16 October, 2019 from 11am – 3pm

Where: Common Ground Ampang, Kuala Lumpur, Website


6) Get active at Pink Marks The Spot by KOA Fitness



In conjunction with Breast Cancer Awareness month, the team from KOA Fitness hopes to give back to the community by spreading awareness and educating women about breast cancer. This women’s only event will consist of a panel of warriors — Dr Aiesha Asmadi (breast cancer survivor), Bella Rdwan (a nutritionist and dietician) and Alia Lika (Gentle Flow instructor). This event is strictly for adults and teenagers aged 15 and above. 

When: 19 October, 2019 from 10:30am – 2:30am

Where: KOA Fitness, Kuala Lumpur, Website


7) Attend a Breast Cancer Awareness Talk


Join Dr. Suziah Mokhtar from Sunway Velocity Medical Centre in this Breast Cancer Awareness Talk to raise awareness about the importance of identifying breast cancer early. Spread the word about breast cancer awareness, and encourage communities, families, and individuals to get involved. Make a difference! 

When: 25 October, 2019 from 12pm – 1:30pm

Where: Common Ground, Q Sentral, Kuala Lumpur, Website


8) Watch Movies About Breast Cancer With Your Loved Ones


There’s a lot of information about breast cancer out there. Some of it is accurate while some may be misinformed. It’s an important time to have the right data and information when discussing breast cancer in women and men. Whether you are battling breast cancer or supporting a loved one who is, you’ll find the courage to keep fighting from these inspiring films. They are honest, true and they depict cancer in a realistic and tangible way. 

Warning: a few of them will cause you to cry at your desk so if you’re watching these trailers at work or in a public space, don’t say we didn’t warn you.

  • The Family Stone
  • Pieces of April
  • Terms of Endearment
  • Miss You Already
  • Decoding Annie Parker


9) Get all the support that you need



Psychosocial or emotional support can improve the quality of life for women diagnosed with breast cancer as well as their family members and it is a powerful platform for coping with life during diagnosis, treatment and beyond. Breast Cancer Welfare Association’s Patient Support Team consists of breast cancer survivors who undergo training and on-going supervision in offering psychosocial or emotional support for women diagnosed with breast cancer and their families. Support is given through face to face sessions, phone calls and electronically. Don’t shy away from these support programmes as they seek to help individuals with breast cancer and their loved ones to cope with life during and after diagnosis and treatment.

Visit Breast Cancer Welfare Association for more information.


10) Make a donation

Cancer societies are usually funded solely through public donations, membership fee as well as fund-raising activities. Your support enables them to continue with their mission to improve the quality of life for women with breast cancer and to create a well informed society with regard to breast health and breast cancer. No amount is too small as every Ringgit you donate helps make a difference in the lives of people who are affected by cancer.

Visit the National Cancer Society Malaysia or Breast Cancer Welfare Association Malaysia to make a donation. 


If you or your loved ones need support, feel free to chat with our Care Advisor at (60) 16 2992188 to understand how we can help to provide care and assistance for your loved ones with breast cancer